Social media are not just on Twitter and Facebook. Certainly at the time of their release, these two units,
rewrote the rules when it came to share our lives online. Facebook, it was easy to become a voyeur of the life of soon-to-be mothers, who you dated in college, Twitter has given you 140 characters, you can fit your controversial opinions, and location services such as Foursquare Gowalla and rewarded you for your loyalty. At the height of the dominance of Facebook in the week from March 13, 2010, more people visited Facebook Google. It seemed strange that all different yet amazing products under its wing, Google struggled in the bonfire of social media.
The rapid release of Google + (20 million users in less than three weeks) may be seen as the proverbial phoenix rising from the ashes of failures as Buzz and Wave - "circles" of the word comes to mind. Users are invited to work with what they want to be included and excluded forget everything, is quite skilled in handling social message. This form of "specific share" is consistent with its core money-making machine, Adwords, too. More on that later though.
What we can confirm by Joseph Smarr is that Google's backend + 's is constructed mostly BigTable and Colossus / GFS, and spend a lot of other common techniques such as Google's MapReduce many other Google applications. What does a larger plan of things, is that Google ISN + Facebook Killer - it is a social media game changer, and this story of some of the integration of imaginative speculation can make things:
Google Docs = + and collaborative editing on the fly. Like many groups of people begin to collaborate on cloud-based documents will be important to send information for certain groups (see circles) as well.
Finally, the various departments in a company could begin to publish information within their circles and could increase their productivity through effective means of dissemination.
Google + YouTube = exponential and video sharing. The chances of a viral video is going to increase exponentially when you have been influential parties of their circles. With more than $ 20 million influencers potential Google + is now a beautiful home away from home for Youtube. Hang outs also mean the commitment of the brand rose: Imagine talking to Isaiah Mustafa (The guy Old Spice) in real time.
Waiting for your brand on Twitter to answer is so old school when you have a true mark of immersion time.
Latitude = +, and killers Foursquare. It 'easy to see how to take location-based applications, such as the Latitude conglomerates that fits into the social media. You can check your friends know where you are and when Google + allows brands and companies, it will be easier than ever for their fidelity to targeting.
As an aside: If we take our minds back to November 2010, when rumors of the acquisition of Google buying Groupon were common, we can see the potential to make a purchase request from a group linked to the service geolocation - this could be a powerful marketing tool for small and medium enterprises.
+ Google Babelfish and Turn = true social media. Ill never take foreign friends, who are probably sending the most interesting things, but you can not understand the swahili? By combining the Google translator Google +, you may no longer have to wonder what foreign friends have to say or comment on us - is automagically translated.
Google + sites = murderer and Facebook Fan page. Not much you can do to your Facebook page to stand out from the rest. Not if Google integrates sites +. The potential for celebrities, business and eccentric geeks to differentiate their pages to the other will be enormous, coupled with the fact that it allows different forms of transactions to occur, leading to the generation of crowd sourcing, "site "Google + could cover everything.
And the real kicker:
Google Adwords = + and a viable model, which goes back to the monetization and ROI of social media effectively. Gone are the days of trying to justify the value of a "me" on Facebook or Twitter retweet an influential with advertisers AdWords contextual targeting + Google can point the way to make Gmail. This is compounded by the nature of demographics (age, sex, interests, +1' s) that Facebook has only been aware of - which makes the targeting of ads in an environment of social media, so much more effective. In addition, except for reports that you are looking for: consider linking Adwords Google Analytics is pretty easily, as it is.
In the grand scheme of things, Google's Chocolate Factory + Google when it comes to being one-stop shop for all your amazing device applications (but currently disparate). Given the time a little wilder speculation could be the death knell for some of the more advantaged social media.
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